The site, which is currently in beta form, incorporates strategies and points raised in Attack of the Theocrats: How the Religious Right Harms Us All and What to Do About It, authored by the Foundation's Director of Strategy & Policy, Sean Faircloth.  Faircloth served five terms in the Maine Legislature, and on the Judiciary and Appropriations Committees. In his last term Faircloth was elected Majority Whip by his colleagues.  He was the Executive Director of the Secular Coalition for America.

When it comes to religion in America, the fastest growing "faith group" is the "nones," prompting the late right wing evangelist, Chuck Colson, to issue a "2 minute warning" shortly before his death.  Even women — historically the more faithful of the American community — are shunning church in record numbers, closing the un-churched gender gap.

"It is time to leave superstition behind and embrace the beauty and challenges of the world without supernatural beings. We are a fast growing movement of people from all over the world, who use critical thinking to overcome religious fundamentalism, intolerance, and human suffering," the site explains.   This forward thinking vision will appeal to the growing number of young people who no longer believe in gods.  In fact, not only is a belief in deities declining, but declining numbers of young Americans agree with the statements “Prayer is an important part of my daily life” and “We all will be called before God at the Judgment Day to answer for our sins.”

Innovative issue framing and organizing are part of the site's vision.  Members of the team leading the movement include Richard Dawkins, DSc, FRS, best-selling author and evolutionary biologist, Elisabeth Cornwell, PhD, evolutionary psychologist who, among other things, helped to create the OUT Campaign for atheists, Sean Faircloth, and Dr. Andy Thomson, psychologist who is well known for his work, Why We Believe in Gods: A Concise Guide to the Science of Faith.