In this view, to me it is not a coincidence that people have this conception of us. Because there is orders of magnitude more pseudoscience than science out there, we are always too busy shooting down the junk to do much else. It is imperative that we continue to do this, but if we want people to understand the full range of skepticism we have to also stress the affirmatives. We need to live up to the charge of promoting science and critical thinking. In my observations, this is accomplished primarily within the skeptical community, and any outside exposure that we choose to endorse or create is mainly “debunking.” Don’t misunderstand me, debunking is a worthy cause and someone has to do it, but I want this movement to be positive. We need to be actually thought of as positive by the public, no matter what we may tell ourselves.
This is my call to the skeptical community: we need to get into the habit of promoting good science, critical thinking skills, and good causes in equal amounts with debunking (or at least more than we do now). I am not saying that the skeptical community has never done this, campaigns like "Hug Me I’m Vaccinated" are wonderful promotions of good science and a good cause with a skeptical bent, but I think we can do more. As hard as we try now, we are still faced with the dilemma: to the public a skeptic equals a cynic.
With the same zeal that we handle ESP, homeopathy, and creationists, we can more actively promote a positive skepticism. This aspect of the skeptical movement would probably resemble a general science education program, which many skeptics are trying to branch out into (like Michael Shermer’s new Skepticism 101 program and the JREF’s educational modules), but it is critically lacking in my view. We bemoan the poor state of education in critical thinking, so why not devote at least a few more resources into addressing that problem? My fellow JREF colleague Dr. Steve Novella has just produced a new lecture series aiming to deal with this very issue, but he is in the minority. We have the brainpower and the technical skills to equate in people’s mind science and reason with skepticism. I want a skeptic to be seen as anyone who uses reason to move accurately through the world, and not just someone who doesn’t believe in certain things like Bigfoot or angels.