The "None of Your Business" campaign is being driven by a Facebook group and a YouTube video and follows in the wake of recent violence against Coptic Christians in the country.

Organisers say the removal of religion from official documents — the most important of which is the personal ID card — is a small but important step towards ending discrimination on the basis of religion. The group's Facebook page describes the initiative as "a campaign against interference in citizens' private lives by the state".

The campaign's video was produced by Aalam Wassef, an artist, musician and blogger who made subversive online videos during the Mubarak era under the pseudonym Ahmad Sherif.