The Centre for Inquiry Canada created a billboard design depicting a smiling woman alongside a few phrases written in a biblical style.

“Jenn 13:1,” it reads. "Praying won’t help. Doing will.

Below the group's name, the ad says: "Without God. We're all good."

Pat O’Brien, board member for The Centre for Inquiry Canada, said the organization submitted the ads to Pattison Outdoor but was told they were unacceptable.

“They didn't really give us a good reason why they turned us down. In fact when we asked for some guidelines, they said they didn't have any guidelines that they could give us.”