Father of the meme, Professor Richard Dawkins, hosted the 2013 Saatchi & Saatchi New Directors' Showcase in Cannes. Find out how the hallucinatory visuals, directed by Marshmallow Laser Feast, came to life in our exclusive behind-the-scenes video.

Watch our documentary on Marshmallow Laser Feast:
http://youtu.be/nqhdqzWynl8