A little while back, I got an email from my friend Kelly Weinersmith, a biologist who has a bizarre attachment (ha! Haha!) to parasites. She is part of a group called the SciFund Challenge, and they are trying to increase and strengthen the connection between science and society, as well as raise money for scientific research.

Kelly contacted me because she was asking scientists who do outreach to make a short video answering some questions about how and why they do what they do. I’ve been outreaching (reaching out? Reach outing?) for a long time, and oddly enough I have some opinions about it. So I was happy to help her. I recorded it assuming I was talking to people considering doing outreach, but I suspect there are things in my short video readers of this blog will appreciate.

SciFund Challenge has a lot more videos from other scientists, too. I’ve watched several, and it’s fascinating to see the different takes people have on the work they do. I apparently have cornered the market on smartassery.