Superfoods or superfrauds? Scientists are unimpressed

Jul 8, 2014

By Nicky Phillips


New superfoods seem to be discovered with increasing frequency but rather like Superman they tend to be a fantasy construct.

The label seems to attach itself to any foodstuff that is rich in a particular nutrient. Goji berries, an original superfood, have a lot of vitamin C, while the quinoa seed contains all nine essential amino acids.

Both quinoa and goji berries – and other prominent superfoods such as kale, acai berries, blueberries and green tea – also contain high levels of vitamins that act as antioxidants.

With this elevation in status often come wildly exaggerated claims that blockbuster nutrients will stave off ageing or prevent some as-yet-incurable disease like cancer. Who needs superpowers when you can eat superfoods?

While the description is widely used in blogs and the media, it has no status in science – you’ll struggle to find it referenced in a peer-reviewed journal.

‘‘It’s just a marketing tool used by people to push a certain food,’’ says Dr Paul Roach, a University of Newcastle biochemist.

The problem with the term is that it implies a food contains all the nutrients the body needs, he says.

‘‘But there is no such food.”

It is no secret that certain foods contain more nutrients than others. What makes the claims about superfoods dubious is the notion that because a product is high in a given nutrient, eating lots of it will prevent specific diseases or cure a health problem.

That is a dramatically overstating the evidence, says Michael Vagg, a Geelong medical doctor and Deakin University lecturer.

Much of the evidence to support a food’s ”super” status comes from laboratory research using cell cultures.

For instance, in a petri dish turmeric possesses molecules that will attack tumour cells.

But that doesn’t mean people should start sprinkling the spice on everything they eat because it will treat cancer, says Dr Vagg.

“To get from the basic science to the marketing claims [means] stretching one long bow after another,” he says.

To prove the disease-fighting properties of a nutrient requires layers of evidence. It starts with population studies, where a large group of people are followed and their food intake recorded over a period of time, typically years.

Studies such as these have shown people who eat food high in antioxidants have lower rates of cancer and heart disease.

But that is just an association between two events, says Dr Roach. It does not show cause and effect, he says.

For the next layer of evidence, scientists examine how a compound might work inside a cell.

In the case of antioxidants, cell culture studies reveal the compound acts against molecules called free radicals, which damage cells. After such a “mechanism of action’’ has been uncovered, scientists move onto animal models.

But to show definitively that an intervention – be it a nutrient, a compound or a drug – has a specific effect on the body requires evidence from a particular type of study in humans, one that tries to unravel cause and effect.

7 comments on “Superfoods or superfrauds? Scientists are unimpressed

  • True example: unlike other members of my family, I have never been a true fan of meat. Any meat. Just did not like it. However, despite what many scientists (?) say, I am the only who has had cancer- endometrial adenocarcinoma at 33. And first of all (at least I think) because mutated PTEN gene. One can also mention hormone therapy in attempt to find (by trial and error) treatment for almost constant bleeding …. Did I have to it more meat or no meat at all? Who knows and is it reallu important?

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  • I think I’ll stick to a reasonably sensible diet, – which doesn’t include snake oil, or “wonder foods” which seem to change with every season. Also plenty of exercise. Keep that blood and them hormones a flowin’ !

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  • Yes, all very well, and interesting, as well as reassuring. However, very superficial as evidenced by those poorly developed 1 and 2-sentence paragraphs. Is this what science journalism is?

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  • 4
    ddw1959 says:

    Exactly! A lot of the products marketed as “superfoods”, etc, Do in fact have a good mix of stuff your body can use. I buy a couple of them and ignore the hype. The main thing is to read the label… all of it, and work from there. Whenever, something is advertised as Miraculous, or Super, and such, red flags should pop up.

    Moderation in all things, excess in none. That’s been good advice for a loooong time! 🙂

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  • 5
    sophiinator says:

    It is handy for that nutritional information to be advertised. All it does is inform people regardless of the superfood claims. For example, vegetarians would know that quinoa could work as a meat supplement then do the proper research and work it into their diet.
    Its handy. But the superfood claims are bull.

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  • 6
    dustyvinegar says:

    This all seems rather counter productive. Anyone would be foolish to think any one or handfull of foods is a magical panacea, but nobody should be discouraged from trying to eat a healthy, nutrient rich, balanced diet. It’s certainly a better model than taking loads of supplements or writing off proper nutrition entirely as so many seem to do just out of sheer frustration or scorn.

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  • 7
    bjornbjornoconnor-com says:

    Whilst I suspect many of the claims are completely overhyped, I do think there can be a positive affect of promoting these foods – simply because it is better than eating fast food or junk food. If something becomes ‘trendy’ as part of the latest fad (as I think superfoods are at the moment) then it indirectly ends up promoting better eating habits. However there is an issue if the promotional material is misleading.

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