Local food movement rooted in relationships and values

Aug 25, 2015

University of Iowa

By University of Iowa

More Americans than ever before are supporting their local food markets, and it’s not just because they believe the food is fresher and tastes better.

According to a new University of Iowa study, people are shopping farmers markets and joining food coops at record numbers because they enjoy knowing who grows their food. These so-called “locavores” are also driven to eat locally grown produce and meat because their commitment to do so makes them feel a part of something greater than themselves — a community that shares their passion for a healthy lifestyle and a sustainable environment.

For these enthusiasts, supporting the local food movement is a sort of civic duty, an act to preserve their local economy against the threats of globalization and big-box stores.

“It’s not just about the economical exchange; it’s a relational and ideological exchange as well,” said Ion Vasi, an associate professor with a joint appointment in the Department of Sociology and Tippie College of Business at the UI and corresponding author of the study.


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One comment on “Local food movement rooted in relationships and values”

  • For these enthusiasts, supporting the local food movement is a sort of civic duty, an act to preserve their local economy against the threats of globalization and big-box stores.

    That and reducing air-miles and transport carbon footprints.



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