By Maureen Callahan
LOS ANGELES — Gwyneth Paltrow’s inaugural health-and-wellness summit on Saturday kicked off just as you’d expect: well-groomed women wearing yoga pants and expensive handbags hooking themselves up to IVs and oxygen tubes in a parking lot, experiences otherwise associated with the glamour of getting triaged at a disaster site.
This is Paltrow’s peculiar gift — or grift — and it was on full display at “In Goop Health,” her day-long event meant to bring her website’s “most requested and shared wellness content to life.” By last week, all 500 tickets, ranging from $500 to $1,500, had sold out; another event is planned for New York City in January.
Attendees were told via email to arrive at 9 a.m. The summit wouldn’t actually begin for another hour, which allowed enough time to shop inside a cavernous industrial space for Goop-branded products such as water bottles ($35), hoodies ($100) and a “G.”-branded flight pack consisting of four thin nesting canvas bags containing some magnesium packets, a sleep mask, earbuds and moisturizer ($198).
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