Gwyneth Paltrow’s Goop Will Pay $145,000 to Settles Lawsuit Over Vaginal Eggs

Sep 5, 2018

By Hemant Mehta

When people make fun of Gwyneth Paltrow‘s pseudoscience-purveying company Goop, the first thing that probably comes to mind is the jade egg.

These were the eggs which women were told to stick up their vaginas in order to — ahem — “cultivate sexual energy, increase orgasm, balance the cycle, stimulate key reflexology around vaginal walls, tighten and tone, prevent uterine prolapse, increase control of the whole perineum and bladder, develop and clear chi pathways in the body, intensify feminine energy, and invigorate our life force.”

“Beauty guru” Shiva Rose, who endorsed the items on Goop’s website at the time, also said the eggs created “kidney strength.”

If you visit the same site today, however, Rose’s answers are very different. Portions of it have clearly been deleted. You will no longer see anything about how the eggs “increase orgasm, balance the cycle, stimulate key reflexology around vaginal walls, tighten and tone, prevent uterine prolapse, [and] increase control of the whole perineum and bladder.” Also gone is the bit about kidney strength.

Why? Maybe because all of that was unscientific bullshit that could cause serious health problems for any women who stick the eggs up their yoni.

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4 comments on “Gwyneth Paltrow’s Goop Will Pay $145,000 to Settles Lawsuit Over Vaginal Eggs


    Gwyneth Paltrow’s lifestyle company, Goop, was selling $66 vaginal eggs they said balanced hormones, and made it easier to wait for the restroom.

    Ten prosecutors across California together brought a lawsuit against Goop on Friday, and won a $145,000 civil penalty on Tuesday.

    Goop has to refund people who bought the Jade or Rose Quartz Egg, or an essential oil which claimed to cure depression.

    In future it also has to get scientific proof for products before claiming their health benefits.

    You can still buy the eggs on Goop’s website.

    Goop told SFGate: “While Goop believes there is an honest disagreement about these claims, the company wanted to settle this matter quickly and amicably.”

    Presumably said with straight face and a cultivated the air of sincerity charactertistic of the true charlatan con-artist, pontificating on “honesty”!!

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  • I see Goop and its quackery is trying to launch in the UK!

    The controversial lifestyle brand founded by Oscar-winning actress Gwyneth Paltrow has opened its first UK store.

    Goop’s pop-up store in Notting Hill, west London, opens on Tuesday until late January.

    Its online store is also available to European customers for the first time in its 10-year history.

    Goop has been criticised by doctors and scientists who allege that it uses pseudo-science to peddle products.

    Gwyneth Paltrow has increasingly come under scrutiny from scientists and doctors who say she uses pseudoscience to sell products.

    Following a lawsuit earlier this year, the website was forced to pay $145,000 (£112,000) for making unscientific claims about vaginal “eggs”.

    Goop has also attracted controversy for promoting coffee enema machines and for recommending women steam-clean their vaginas to rebalance hormones and clean their uteruses.

    Goop designed the “California-inspired” store with London-based interior designer Fran Hickman. Its minimalistic white walls, wooden set-pieces, potted plants and pastel hues lend a sense of calm.

    Walk around and you’ll spot racks of clothing, jewellery and books on health and wellbeing written by owner Gwyneth Paltrow.

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  • I see that the promoters of pseudoscience junk treatments are still in business and promoting their gobble-de-gook nonsense to the gullible and vulnerable via media outlets which seek to abdicate responsibility!
    Gwyneth Paltrow’s new Netflix series poses a “considerable health risk” to the public, NHS England chief executive Simon Stevens has said.
    The Goop Lab, filmed at the headquarters of the actress’s wellness brand, Goop, explores the effectiveness of alternative therapies for physical and mental illnesses.

    Netflix says the series is “designed to entertain, not provide medical advice”.

    Mr Stevens accused it of spreading “misinformation”.

    It seems that quackery is big business (reportedly worth £190m ($250m), )  and she has opened a store in London selling these junk products!

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  • Ah! A Goop thread. Just what I need to urge folk to see the wonderful “Marriage Story” with my two favourite actors, Adam Driver and Scarlett Johansson and a fabulous support cast.

    Watch it soon (on Netflix) then you have no reason not to cancel your subscription in protest to the pro-Paltrow and Goop series schlock they have put money into.

    See the movie first though.

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