"Wedding rings after 25 years" by Johannes Munz / CC BY-SA 4.0

Facing Backlash, Hallmark Channel Says It Will ‘Reinstate’ Ad Of Lesbian Brides

Dec 16, 2019

By Laurel Wamsley

Facing a barrage of criticism for pulling ads featuring a lesbian couple from its airwaves, the Hallmark Channel has reversed course, and says it will now work to “reinstate the commercials.”

The ad for the wedding planning site Zola shows a couple at the altar, wishing they had used the service before their big day.

“Do you think Zola could have made planning your perfect wedding easier?” asks the officiant.

“We do!” The two women say, before kissing and walking down the aisle as a married couple.

Hallmark pulled the ad and three others featuring the couple after pressure from One Million Moms, an organization which says the ad promotes homosexuality. The group, a division of the conservative American Family Association, cited complaints from an online complaint board about the channel, one which said: “Please Hallmark … we r fed up with having the gay agenda crammed down our throats! You are one of the few channels we thought we would not have to deal with this issue!”

Continue reading by clicking the name of the source below.

Leave a Reply

View our comment policy.