"Gwyneth Paltrow" by Andrea Raffin / CC BY-SA 3.0

New York Times Goop Fail

Feb 4, 2020

By Steven Novella

This has to be the worst opinion piece I have read in a major news outlet in a long time. The authors, Elisa Albert and Jennifer Block, leave behind them a killing field of straw men and empty containers of metaphorical “Kool Aid.” Here is the short version – they are defending Gwyneth Paltrow’s Goop and the recent Netflix series Goop Lab with all the tropes of pseudoscience they can muster. They wrap them all up in a narrative of female empowerment, and dismiss out-of-hand all the legitimate criticism of the dangerous advice Goop sells as a conspiracy of the “patriarchy.”

Ironically, and sadly, I would argue that Paltrow, and by extension Albert and Block, are exploiting women, making them more vulnerable, and depriving them of true empowerment – which is knowledge. When you give someone misinformation, you are taking away their ability to have informed consent. This is what con artists do. Alternative medicine is frequently a double-con, in which those who promote it are themselves deceived and are just paying the deception forward.

All the talk about the “patriarchy” is also just another version of a conspiracy theory, in which all legitimate counter arguments and evidence are dismissed as part of the conspiracy (as I am sure some will do with this very blog post). Conspiracy theories work best if they contain a kernel of truth, or if they are built around a legitimate historical grievance, as in this case. All you have to do is wipe away all the nuance, and cherry pick the details that serve your narrative.

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