By Emma Powys Maurice
One Million Moms has launched a boycott against “all things Hallmark” after the network dared to acknowledge the existence of LGBT+ people in its holiday movies.
On July 15 the Hallmark Channel announced 18 new movies for the festive season, and while none of them had LGBT+ main characters, the channel promised that more queer storylines, characters and actors would be on the way.
It came after the network was heavily criticised for its lack of LGBT+ representation. Acknowledging this, Crown Media spokesperson George Zaralidis told PinkNews that diversity and inclusion is now a “top priority” for Hallmark.
One Million Moms responded by declaring an oh-so-predictable boycott of literally everything produced by Hallmark, including the TV channel, wrapping paper, greetings cards and Christmas ornaments.
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